Meet the Visit Sarasota County Brand

We know what makes the Sarasota area such a special place to share with people from all over the world, and here’s where we share that knowledge with you!

The content and images on this page are for you — local business partners, travel media, tour operators and travel agents — to download and share to spread the stories of Sarasota County. 

Looking for more? Reach out to us at [email protected].

Send Us Your Press Releases

We want to know what’s going on with you and your business so that we can promote your happenings in our outreach. Add [email protected] to your distribution list so our Communications team stays up to date on what’s happening.

The “Beaches and Beyond” Brand

Sarasota County’s vibrant transformation has inspired an equally dynamic evolution of the Visit Sarasota brand. As our community has flourished, so has our identity, growing to reflect the rich experiences that set us apart. Our “Beaches and Beyond” brand embraces not only our beautiful beaches but also the cultural and natural treasures that make this destination inviting to all.

A Collaborative Journey

Guided by creative agency Miles Partnership, we connected with a range of past and potential visitors — from big cities out of state to Florida communities — and included input from Sarasota County tourism industry partners and residents. Through engaging focus groups, in-depth dialogues and online surveys using emotional mapping, we uncovered the essence of what makes Sarasota a place where travelers can truly relax and be themselves.

“Feel at Ease”

Our research revealed a simple truth: Sarasota stands apart because it invites visitors to vacation on their own terms. This insight inspired our enduring promise: “Feel at Ease.” It’s a sentiment that underpins every aspect of our brand. From our adaptable logo and visual identity to every photo shoot, video and piece of collateral we create, “Feel at Ease” is the guiding principle that conveys the warmth found in our community.

Evolving Creative Campaigns

While our core brand promise remains constant, our creative campaigns continue to evolve in step with emerging trends and new technologies. Current initiatives blend immersive hero photography, intimate detail shots, dynamic line drawings and evocative copy to take audiences on a sensory journey through Sarasota County. Whether visitors are drawn by the allure of pristine beaches, the call of outdoor adventures, the richness of arts and culture, or the promise of a welcoming community, our messaging resonates with every traveler looking to experience more than just the coast.