Travel Trade

Everyone wins with a Sarasota vacation.

Clients turn to travel professionals for expert knowledge when choosing a vacation destination. Visit Sarasota County is here to help Travel Professionals become destination experts on Sarasota County to assist with planning the picture-perfect family vacation, romantic escape or road-trip weekend. Realize the full potential of your client's vacation by exploring where to stay, play, dine and unwind in Sarasota County. When we partner together, everyone wins!

We will help you become a destination expert.

Visit Sarasota County Office

Suzanne Hackman, CDME | Director of Sales & Industry Relations
(941) 302-1968

Muna Abanour I UK & German Trade Manager

Julie Heinisch I German Trade & PR Manager

German Guide

French Guide

Accessible Travel

Touroperatorland

Request Photo Access

FAM & VIP Pass Form

Visitor Guide Bulk Request

Feel Inspired in Every Season

Seasons of Sunshine Pass

Discover the Sarasota area year-round with our mobile pass. From fall festivals and holiday lights to spring markets and summer sunsets, the pass is refreshed each season so there's always something new to explore.

Get the Pass

Places to Stay

Hotels & More

Choose from beachfront resorts with a view, stylish boutique hotels, comfortable vacation rentals or peaceful campgrounds.

Find Places

Arts & Culture

Museums to Theaters

Sarasota is known as Florida's Cultural Coast® for good reason. Visit a museum, take in a show, celebrate at a festival, or discover what makes this a circus city.

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Shopping

Browse & Buy

Make room in your bag – shopping in Sarasota means everything from high-end handbags to golden conch shells. What will you bring home?

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Attractions & Tours

Local Must-Dos

From family-friendly gardens where you can hand-feed flamingos to adventure courses where you can zip-line through the trees, here are some don’t-miss spots in Sarasota.

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