Visit Sarasota County Announces New Director of Sales and Industry Relations

Visit Sarasota County (VSC) has named Suzanne Hackman as its new Director of Sales and Industry Relations. She is responsible for developing sales strategies to attract overnight business to Sarasota County and managing relationships with local businesses and partners.  

Hackman has extensive experience in the meetings, events and destination marketing organization (DMO) industries. She most recently served as the Regional Director of Sales for PRA Business Events. Prior to that, she was Vice President of Sales and Business Development for Visit St. Petersburg/Clearwater, an organization she was with for more than 17 years.

“Suzanne is a superstar in our industry, and we couldn’t be happier to have her join our team,” said Erin Duggan, President and CEO of VSC. “Her expertise and familiarity with the region, perfectly positions VSC to continue to attract the meetings and events to our region that are so vital to driving tourism.”  

A graduate of University of South Florida with a bachelor’s degree in business administration and human resource management, Hackman is a Certified Destination Management Executive (CMDE) and has multiple professional industry affiliations including Professional Convention Management Association (PCMA), Meeting Professionals International (MPI) and Society of Incentive Travel Excellence (SITE). 

About Visit Sarasota County
Visit Sarasota County leads and supports the tourism industry in Sarasota County by providing the highest quality, and most innovative, marketing programs and promotions to ensure the continued growth of tourism and travel from visitors around the world. The mission of VSC is to make Sarasota County a better place by promoting our community on the world stage. To learn more, visit www.visitsarasota.com.

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